Entrepreneurship is not about getting one over on the customer. It’s not about working on your own. It’s not about looking out for number one. It’s not necessarily about making a lot of money. It is absolutely not about letting work take over your life. On the contrary, it is about turning what excites you in life into capital, so that you can do more of it and move forward with it. I think entrepreneurship is our natural state – a big adult word that probably boils down to something much more obvious like ‘playfulness’. I believe that drudgery and clock-watching are a terrible betrayal of the universal, inborn entrepreneurial spirit.

Sir Richard Branson,
Founder & Chairman of the Virgin Group in Business Stripped Bare: Adventures of a Global Entrepreneur